F.I.T Walk Program By Apex Fastening
F.I.T. Walk is Apex Fastening's hands-on process improvement program, bringing fastening experts directly into customer facilities to evaluate assembly operations and uncover opportunities for greater efficiency. By combining decades of fastening expertise with real-world manufacturing insight, Apex helps teams reduce downtime, improve productivity, and optimize their production lines.
Campaign Identity | Activation Development | Marketing Collateral | Photography
Bringing expertise to the floor
THE RESULTS
F.I.T. Walk was already delivering meaningful results. Apex experts were walking into manufacturing facilities, evaluating assembly processes, identifying opportunities, and helping teams improve productivity while reducing downtime.
The opportunity was to transform a successful field program into a recognizable initiative that sales teams could easily introduce, customers could quickly understand, and manufacturing leaders could see the value in before the first conversation.
Together, we created a complete program ecosystem—from brand identity and sales tools to digital experiences and customer resources—giving Apex a stronger way to connect with manufacturers and position their experts as partners in production improvement.
THE PROCESS
Built around real expertise
Corben reached out to CF/Design for a rapid website build, with the goal of creating a dedicated platform where customers can purchase his newly developed BMX frames. Divine is a passion project he has been developing over the past nine months, and he has now reached a point where he wants to establish a stronger pre-launch marketing presence.
Through several discussions around the long-term vision of the brand, Corben remained open to exploring all possibilities for its growth and positioning. We conducted a marketing analysis to identify key gaps and pain points in the market, using those insights to shape a brand direction that fits the category while establishing a distinct look and feel.
Built block by block
BRAND IDENTITY
The F.I.T. identity was designed to reflect the same principles behind Apex manufacturing solutions: precision, structure, and performance.
Inspired by the assembly process itself, the logo brings together individual components working in harmony to create something stronger as a whole. Each element represents a critical part of the process—separate pieces aligned with purpose, coming together to deliver a complete solution.
The visual system builds from Apex's existing brand foundation while creating a distinct identity for the F.I.T. program. Bold, industrial, and consistent, the brand communicates the confidence of a team that understands manufacturing challenges because they've been solving them for decades.
Turning conversations into opportunities
MEDIA
A great program is only valuable when customers understand it.
To help Apex activate F.I.T. Walk, we created a collection of sales and marketing tools designed to support every stage of the customer journey. Case studies demonstrated proven results. Product showcase materials connected solutions to customer challenges. A dedicated landing page provided a clear destination for prospects to learn more and request support.
These resources gave the sales team a stronger way to introduce the program—not as a sales pitch, but as an opportunity to bring Apex expertise directly into the customer's operation and identify ways to improve performance.
